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Post by Phil on Oct 25, 2015 2:46:04 GMT
The average Facebook user watched 75% more video in the last year compared with the year before. That rises to a whopping 94% in the USA.
The social media giant has been averaging more than 1 billion video views a day since June 2014. That’s a lot of video – without even mentioning YouTube. What does this surge in demand mean for video makers?
Facebook offers some tips for creating content that people want to view and share: Grab attention – make your video watchable and compelling from the first frame Keep it brief – a tight script will help you keep it short, which can boost views Be useful – what problem does your viewer have that you can solve? Make it unique – talk about the things that you know and do that nobody else does Unsure how to demand attention?
The way you tell a story is just as important for engagement as the story itself. If you want to capture the imagination from the get-go, some storytelling techniques work better than others. The in medias res and ‘false start’ storytelling techniques are great for capturing the imagination from frame number 1 of your video. Find out more: 8 Classic storytelling techniques for engaging presentationsWe look forward to seeing your new and compelling scribes throughout 2015. Share them with us on Facebook and Twitter using #videoscribe. By Daniel Mehmet
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